Overview
One-liner
Vanta for physical products
Why it's interesting
Market trends shaping Complir
- 1Shopify ecosystem the default starting point for D2C and B2B commerce
- 2AI personalization moving from email to onsite to support unified
- 3Live + social commerce finally meaningful in US after TikTok Shop scaling
- 4Returns and reverse logistics the highest-ROI category in retail tech
- 5Resale and recommerce growing 5x faster than first-hand retail
- 6Headless and composable commerce stabilizing after the hype cycle
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